Amazing Works Here: Employee Profile Videos
In a series of intimate and authentic interviews, I had the pleasure of listening to the moving life stories of Intel’s employees. Synthesizing their big ambitions down to bite-sized videos, I worked with a team to capture their meteoric career trajectories in three convenient forms: 15, 30, and 90-second clips. I handled script direction and social media copy for this engaging project.
See the landing page here
Different Is Better: ThinkPad Case Studies
Lenovo wanted to share the fascinating work their global users are producing with the help of ThinkPads, so I created user pipelines to continuously feed their story database. From 3D printing artificial limbs to racing wind-powered cars in the Netherlands, the stories I uncovered are as real as they are inspiring. I ended up compiling so many stories, we created a magazine to celebrate the 25th anniversary of their ThinkPad line, as well as a story portal.
See the finished magazine here, or visit the live ThinkStories homepage
Individual Examples: Chinook, Tammy Silva, Osborne Clark, Hivemind, Daniel Whisler, Jorge Osorio
New Store, New Hope: The Promise of PriceRite
PriceRite is a chain of specialty supermarkets that has quickly grown from one store in Springfield, MA to 63 stores nationwide. While they provide fresh organic foods for families and hundreds of employment opportunities for workers, they don't garner the same name recognition or respect of high-end stores like Whole Foods Markets.
I zoomed in on one of their longtime employees, as well as a local family, to demonstrate the value of being a part of the PriceRite family.
Examples: Carlos Feliciano, The Woodsmall family
#STAYLOUD: Skullcandy Stories
For Skullcandy’s #STAYLOUD campaign, I helped craft in-depth profiles of their featured bands and athletes — and did it in a style that was as high-energy and vibrant as the performances themselves. From live-stream event reviews to comprehensive write-ups, I made sure Skullcandy had the powerful words to back up their raucous music.
Examples: Harold Hunter, Coco Ho, River Tiber, Charlotte Cardin
Emotive Brand — Thought leadership blog
The Exploratorium — Welcome to WildCard: A Cardboard Cosmos of Creativity